Cookie Policy
Understanding How emberpetallight Uses Tracking Technologies
Last Updated: March 15, 2025
At emberpetallight, we believe transparency is essential when it comes to how we collect and use information about your visits to our website. This policy explains what tracking technologies we use, why we use them, and how you can control your preferences. We want you to feel confident about how your data is handled while you explore our budgeting platform and financial resources.
What Are Tracking Technologies?
Tracking technologies are small pieces of code that websites use to remember information about your visits. Think of them as digital bookmarks that help websites recognize you when you return and provide a more personalized experience. They're essential for modern websites to function properly and efficiently.
Types of Tracking Technologies We Use
Essential Tracking
These are necessary for our website to work properly. They enable basic functions like page navigation, access to secure areas, and form submissions. Without these, emberpetallight.com simply wouldn't function as intended.
Functional Tracking
These remember your preferences and choices to make your experience more convenient. They save settings like your preferred language, region, and other customization options you've selected.
Analytics Tracking
We use these to understand how visitors interact with our website. They help us identify which pages are most helpful, where people might be having difficulty, and how we can improve our budgeting tools and resources.
Marketing Tracking
These help us deliver relevant content and measure the effectiveness of our marketing campaigns. They ensure you see information about our financial tools and resources that might actually interest you.
How We Use Tracking Information
The information we collect through tracking technologies serves several important purposes that directly benefit your experience on emberpetallight.com. We use this data to understand which budgeting tools are most valuable to our South African users, identify areas where people might need additional support, and ensure our platform works smoothly across different devices and browsers.
For example, if we notice that many visitors are spending time on our debt management resources, we might develop more comprehensive guides in that area. If analytics show that users are having trouble with a particular feature on mobile devices, we can prioritize fixing that issue. This data-driven approach helps us continuously improve the value we provide to people working on their financial goals.
Data Retention and Storage
| Tracking Type | Retention Period | Storage Location |
|---|---|---|
| Essential Tracking | Session duration | Your browser |
| Functional Tracking | Up to 1 year | Your browser |
| Analytics Data | 26 months | Secure servers |
| Marketing Data | 13 months | Secure servers |
Managing Your Preferences
You have several options for controlling how tracking technologies work on your device. While we can't control all aspects of tracking (some are necessary for basic website functionality), you can adjust many settings to match your comfort level.
Browser Settings
Most browsers allow you to view, delete, and block tracking technologies. Look for "Privacy" or "Security" settings in your browser's menu. You can usually find options to clear existing data and adjust how new tracking is handled.
Third-Party Opt-Outs
Many advertising and analytics companies provide their own opt-out tools. These are typically found in their privacy policies or through industry organizations that manage preference centers.
Device Settings
Mobile devices often have advertising preference settings in their privacy sections. These can limit how your device identifier is used for tracking across different apps and websites.
Privacy Extensions
Browser extensions and privacy-focused browsers can provide additional control over tracking technologies. These tools often offer more granular control than standard browser settings.
Impact on Your Experience
It's worth understanding that blocking certain tracking technologies might affect how our website works for you. Essential tracking is necessary for basic functions like logging in, submitting forms, and navigating between pages. Without functional tracking, you might need to re-enter preferences each time you visit.
Analytics tracking doesn't directly affect your browsing experience, but it helps us understand what's working well and what needs improvement. Marketing tracking affects the relevance of content and advertisements you might see, but blocking it won't prevent you from accessing any of our budgeting tools or educational resources.
Third-Party Services
Like most websites, emberpetallight.com uses various third-party services to enhance functionality and analyze performance. These might include analytics providers, content delivery networks, and customer support tools. Each of these services may use their own tracking technologies, and they're governed by their respective privacy policies.
We carefully select third-party partners who maintain high privacy standards and provide value to our users. However, we encourage you to review the privacy policies of any third-party services you encounter, as their practices may differ from ours.
Updates and Changes
We review this policy regularly and update it as needed to reflect changes in our practices or applicable laws. When we make significant changes, we'll notify users through our website or other appropriate channels. We recommend checking this page periodically to stay informed about how we handle tracking technologies.
As online privacy regulations evolve, particularly in South Africa and globally, we're committed to maintaining compliance while continuing to provide valuable financial tools and resources. Our goal is to balance providing personalized, helpful experiences with respecting your privacy preferences.
Questions About This Policy?
If you have questions about how we use tracking technologies or need help managing your preferences, we're here to help.
Email us at support@emberpetallight.com
Call us at +27 15 491 6844
3422 Ob24 St, Osizweni A, Newcastle, 2952, South Africa